A sensorial immersion into the new Éditions of Krug Grande Cuvée and Krug Rosé. Discover the very first collaborative Krug Echoes, composed by a collective of five Krug Lover artists, inspired by Krug. Experience the creative journey through Limited Edition offers.
“Music is a universal language that speaks to us all. You need not be an expert to be moved by a song, just as no prior knowledge is required to enjoy a glass of Krug Champagne.”
— Julie Cavil, Krug Cellar Master
Music is a natural analogy to describe craftsmanship at Krug, guided by founder Joseph Krug’s unique principle of individuality.
This concept relates to the art of isolating each plot’s wine, like an individual musician, to identify with precision its unique melody. Only then can Krug Cellar Master Julie Cavil, like a conductor, audition them to determine who will together play in harmony.
Every year, her mission is to re-create both the dream of Joseph Krug to craft the most generous expression of Champagne, regardless of climate variation – Krug Grande Cuvée – and the vision of the fifth generation of the Krug family to create a bold and unexpected Krug Rosé composition.
Relying on her intimate knowledge of these individualities, she chooses those who will harmoniously perform together the new Editions of those two cuvées: Krug Grande Cuvée, The Symphony of Champagne by the Full Orchestra, and Krug Rosé, the virtuoso balance between substance and finesse by the Chamber Orchestra.
The House of Krug has long understood the influence of sound on taste perception, applying the notion of food pairing to music. In a constant pursuit to enhance the experience of its Champagnes, Krug continues to foster creative encounters, today presenting its first multi-hand music pairings.
Inspired by the new Éditions of Krug Grande Cuvée and Krug Rosé, a collective of five Krug Lovers have translated their tasting sensations of these Champagnes into two collaborative musical compositions to complement each, opening gateways to new sensations.
For the artist collective, the creative musical journey began with a tasting, as Julie Cavil shared with them the stories of Krug Grande Cuvée 171ème Édition and Krug Rosé 27ème Édition united by a common theme: Joseph Krug’s philosophy.
The Symphony of Champagne by the Full Orchestra Crafted around the harvest of 2015, the 171st Édition of Krug Grande Cuvée is an assemblage of 131 wines, including 55 older musicians from 11 different years dating back to 2000. After resting seven years in Krug’s cellars, the Full Orchestra is ready to perform the Symphony of Champagne, which has been captured by the Krug Lover artist collective in Joseph’s Theme: Dream Variation.Hear the Echo
The virtuoso balance between substance and finesse by the Chamber Orchestra For this Édition of Krug Rosé, Cellar Master Julie Cavil blended 38 wines, or musicians, from 9 different years, the oldest from 2005 and the youngest from 2015. Discover the Champagne’s vivacity, amplitude and boldness, with a liberated element of the unexpected, as interpreted by the collective of musicians in the composition, Joseph’s Theme: Freedom Variation.Hear the Echo
Modern in their musical exploration, the group of artists is composed of Japanese violinist Emiri Miyamoto, Japanese singer and multi-instrumentalist Kazu Makino, British drummer Moses Boyd, American harpist Mary Lattimore, and French composer and electronic music artist Erwan Castex, professionally known as Rone, who brings together the musical blends.Their diversity illustrates the fundamental importance to Krug of community as a catalyst for human connection and the pleasure of embracing fruitful encounters.
Experience the Tasting Sound creative journey at home with Limited Edition offers of Krug Grande Cuvée 171ème Édition and Krug Rosé 27ème Édition.