The Krug Way

Craftsmanship

Close up of grapes being harvested

Since 1843, Maison Krug has been guided by the vision of Joseph Krug to craft the very best champagne he could offer, every year, regardless of annual climate variations. True to his founding philosophy, each year Krug creates a new Édition of Krug Grande Cuvée, the most generous expression of Champagne. As of today, six generations of the Krug family have perpetuated this dream. 

Read on to discover the three pillars of our craftsmanship.

Krug Cellar Master Julie Cavil in the vineyard
“At Krug, our philosophy is to harvest and isolate each plot, from which we obtain one wine that expresses its distinctive character and nuances. There is no hierarchy in our selection; no plot is favoured over another. We cultivate the differences and really search for unique characters, respecting this individuality until the blending decisions are made.”

JULIE CAVIL

Krug Cellar Master

Parcels of vines in the Champagne region
Pillar N°1

One Plot, One Wine

INDIVIDUALITY

Bottles of base wines

Individuality is the art of transforming the harvest of each plot of vines into its own wine, thus capturing the distinctive character of that vineyard.

This approach begins in the vineyards by tailoring viticulture decisions to each plot, and assessing the maturity of its berries through tastings to determine the optimal harvest date. Following the harvest, these berries are pressed and fermented separately, to obtain wines rich in contrast and different expressions. Only by appraising these individualities can Cellar Master Julie Cavil and the Tasting Committee fully appreciate the unique nuances of each, revealed through the climatic circumstances of the year. 

Learn more about Individuality

The Wall of 400 Wines
Pillar N°2

The Art of

BLENDING

Julie Cavil with members of the Tasting Committee

From the beginning of the harvest, Cellar Master Julie Cavil and her team are already contemplating the impact of the year’s climatic circumstances on each individuality.

In the months following the harvest, they will assess the wines of the year, along with reserve wines of previous years. After recording around 5,000 tasting notes of 400 wines from more than 10 different years, it is time for her to practice the art of blending. 

Discover the Art of Blending

Krug's cellars in Reims
Pillar N°3

A Mastery of

PATIENCE

Bottles being riddled by hand in the Krug Cellar

Each year, once the newest cuvées have been crafted, the bottles descend into Krug’s cellars. Over the course of years, they will develop in complexity and character. 

When they are revealed, years later, the final composition will have gained in depth, elegance and generosity. All Krug champagnes will continue to gain in patina and complexity with the passage of time, the Maison’s constant ally.

Discover Patience at Krug

Part 1

Welcome to

THE WORLD OF KRUG

Title:

Our Emblematic Places

Content:
Maison Krug is based in Reims, where it was founded in 1843, but its historic sites span the Champagne region. Beyond Champagne, Maison Krug has a global presence thanks to its community of Krug Ambassades around the world.
Location:
The Krug Way
Title:

The Art of Enjoying Krug

Content:
There are no rules governing the pleasure of how to enjoy a glass of Krug champagne, as everyone will experience it in their own personal way. Nevertheless, there are several ways you can enhance your tasting experience.
Location:
The Krug Experience
Olivier Krug holding a portrait of Maison Krug founder Joseph Krug
Title:

Our Story

Content:
Joseph Krug founded Maison Krug in 1843, driven by his understanding that the true essence of champagne is pleasure itself. His dream was to craft the very best champagne he could offer, every year, regardless of annual climate variations.
Location:
The Krug Way