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Krug Studio

An immersive Krug x Music journey into the act of creation of Krug Grande Cuvée 170ème Édition. Discover live experiences in Krug Studios around the world and at home via limited-edition offers.

Book Now — From €45

KRUG STUDIO LIVE EXPERIENCE

Reserve your ticket to embark on a Krug x Music journey into the act of creation of Krug Grande Cuvée 170ème Édition through an immersive experience.

Book Now — From €45 Find out more
Choose your city
  • BERLIN — 13 June-10 July Book now
  • MILAN — 7-14 June PAST EVENT
  • TOKYO — 18-25 June PAST EVENT
  • LOS ANGELES — 22-26 June PAST EVENT
ABOUT THE EXPERIENCE

The House of Krug has long understood the influence of sound on taste. 

Every year, we invite artists to translate their tasting sensations of the new Édition of Krug Grande Cuvée into music. Building on the notion of food pairing, we then create immersive Music Pairing events.

In 2022 we go a step further, giving Krug Lovers the opportunity to experience Krug Grande Cuvée 170ème Édition through both music and visual art. 

The Krug Studio experience – curated by multi-talented composer and Krug Lover, Ozark Henry – explores the act of creation of Krug Grande Cuvée 170ème Édition, from the Cellar Master’s inspiration to the final performance of 195 highly talented musicians. This immersive soundsorial journey will open gateways to new tasting sensations, revealing new facets of Krug Grande Cuvée 170ème Édition.

The live experience will last approximately 15 minutes.

KRUG | DEVIALET LIMITED EDITION

Krug Grande Cuvée 170ème Édition alongside bespoke Devialet Gemini earbuds with access to a Krug x Music experience at home.

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KRUG | DEVIALET LIMITED EDITION CASE

This original Krug | Devialet limited-edition case is inspired by Devialet’s Cocoon, the companion carrying case for its iconic Phantom speaker. Made from materials including natural wool, the case is functional, lightweight, and easily transportable, allowing you enjoy Krug x Music anywhere.

KRUG GRANDE CUVÉE 170ÈME ÉDITION

The Krug | Devialet Limited Edition contains a bottle of Krug Grande Cuvée 170ème Édition – 75cl.

A Musical Approach to Champagne Creation

At Krug, each individual plot of vines gives birth to a unique wine which is kept separately for the utmost precision and harmony. This allows Krug’s Cellar Master to identify and discern wines that can enrich each year’s creation in the most harmonious way. In musical terms, each plot of vines is a musician and each grape variety, an instrument, while the year is the musical score. Krug’s Cellar Master is the conductor, auditioning musicians from the harvest year, as well as from previous years, who will perform together the symphony of Champagne. This musical masterpiece is called Krug Grande Cuvée, the most generous expression of Champagne, re-created every single year, regardless of climate variations. 

Krug Grande Cuvée 170ème Édition
The Symphony of Champagne
 

The circumstances of the year uniquely shapes each musician’s melody. Krug Grande Cuvée 170ème Édition was crafted around the harvest of 2014, an erratic year in Champagne that oscillated between hot dry spells and cool rainy periods. This musical score gave rise to wines with diverse aromatic expression. Thus, when composing the new Édition of Krug Grande Cuvée, Krug’s Cellar Master decided to accentuate the expression of these individualities with a broad spectrum of reserve wines, from 11 previous years. These older and more mature musicians – some of them dating back to 1998 – had been rehearsing in Krug’s cellars, all these years gaining in depth and resonance. Once selected during the auditions, all musicians rehearse together, smoothly and peacefully in the depths of the Krug cellars. Around 7 years later, Krug Grande Cuvée 170ème Édition emerges, a full orchestra of 195 musicians from 12 different years. In all, 24 years of careful craftsmanship have been necessary to create this Édition of Krug Grande Cuvée.

LEARN MORE

 

KRUG | DEVIALET

Modern at heart, both Krug and Devialet embody a desire to push boundaries to take you on an unprecedented sensorial journey. The joy of savouring Krug Champagne while listening to the best of sound in a piece of harmoniously paired music allows one to travel down direct pathways to the sensations. The House of Krug has come together with Devialet, combining the senses to craft an unforgettable experience you can enjoy anywhere.

DEVIALET GEMINI TRUE WIRELESS EARBUDS

These Devialet Gemini earbuds are a tailor-made limited-edition series created especially for Krug Lovers. Through the purest sound, Krug Lovers can now live the Krug Echoes experience from anywhere in the world in ground-breaking 8D audio technology.

Devialet Gemini True Wireless Earbuds

Devialet Gemini earbuds are the first earbuds to offer Devialet’s revolutionary audio technology in an ultra-transportable wireless format. A bold expression of 15 years of sound engineering, they deliver unprecedented audio quality with best-in-class noise canceling – everything you need to fully savour the moment. 

Devialet Gemini earbuds feature the latest patented in-house technology from the French audio company known for its innovations, including Pressure Balance Architecture, Internal Delay Compensation, and Ear Active Matching. They are Bluetooth 5.0 compatible and have 24 hours of autonomy to give you a rich, all-enveloping listening experience – any place, any time.

  • Devialet Active Noise Cancellation

  • Up to 24 Hours of Autonomy

  • IPx4

  • Voice Assistant

  • Bluetooth 5.0

  • Qualcomm® APTX

IMMERSIVE KRUG X MUSIC EXPERIENCE

The House of Krug has long understood the influence of sound on taste. 

Every year, we invite artists to translate their tasting sensations of the new Édition of Krug Grande Cuvée into music. Building on the notion of food pairing, we then create immersive Music Pairing events.

In 2022 we go a step further, giving Krug Lovers the opportunity to experience Krug Grande Cuvée 170ème Édition through both music and visual art. 

The Krug | Devialet Limited Edition offer provides exclusive access to an immersive Krug x Music experience to be enjoyed at home, in ground-breaking 8D audio technology.

The experience – curated by multi-talented composer and Krug Lover, Ozark Henry – explores the act of creation of Krug Grande Cuvée 170ème Édition, from the Cellar Master’s inspiration to the final performance of 195 highly talented musicians. This immersive soundsorial journey will open gateways to new tasting sensations, revealing new facets of Krug Grande Cuvée 170ème Édition.

The experience lasts approximately 8 minutes.

Krug Echoes Limited Edition

A Krug Grande Cuvée 170ème Édition limited-edition musically themed giftbox. Includes access to an immersive Krug x Music experience.

Learn More
KRUG GRANDE CUVÉE 170ÈME ÉDITION

The Krug Echoes Limited Edition contains a bottle of Krug Grande Cuvée 170ème Édition – 75cl.

A Musical Approach to Champagne Creation

At Krug, each individual plot of vines gives birth to a unique wine which is kept separately for the utmost precision and harmony. This allows Krug’s Cellar Master to identify and discern wines that can enrich each year’s creation in the most harmonious way. In musical terms, each plot of vines is a musician and each grape variety, an instrument, while the year is the musical score. Krug’s Cellar Master is the conductor, auditioning musicians from the harvest year, as well as from previous years, who will perform together the symphony of Champagne. This musical masterpiece is called Krug Grande Cuvée, the most generous expression of Champagne, re-created every single year, regardless of climate variations. 

Krug Grande Cuvée 170ème Édition
The Symphony of Champagne
 

The circumstances of the year uniquely shapes each musician’s melody. Krug Grande Cuvée 170ème Édition was crafted around the harvest of 2014, an erratic year in Champagne that oscillated between hot dry spells and cool rainy periods. This musical score gave rise to wines with diverse aromatic expression. Thus, when composing the new Édition of Krug Grande Cuvée, Krug’s Cellar Master decided to accentuate the expression of these individualities with a broad spectrum of reserve wines, from 11 previous years. These older and more mature musicians – some of them dating back to 1998 – had been rehearsing in Krug’s cellars, all these years gaining in depth and resonance. Once selected during the auditions, all musicians rehearse together, smoothly and peacefully in the depths of the Krug cellars. Around 7 years later, Krug Grande Cuvée 170ème Édition emerges, a full orchestra of 195 musicians from 12 different years. In all, 24 years of careful craftsmanship have been necessary to create this Édition of Krug Grande Cuvée.

LEARN MORE

 

 

IMMERSIVE KRUG X MUSIC EXPERIENCE

The House of Krug has long understood the influence of sound on taste. 

Every year, we invite artists to translate their tasting sensations of the new Édition of Krug Grande Cuvée into music. Building on the notion of food pairing, we then create immersive Music Pairing events.

In 2022 we go a step further, giving Krug Lovers the opportunity to experience Krug Grande Cuvée 170ème Édition through both music and visual art. 

The Krug Echoes Limited Edition offer provides exclusive access to an immersive Krug x Music experience to be enjoyed at home, in ground-breaking 8D audio technology.

The experience – curated by multi-talented composer and Krug Lover, Ozark Henry – explores the act of creation of Krug Grande Cuvée 170ème Édition, from the Cellar Master’s inspiration to the final performance of 195 highly talented musicians. This immersive soundsorial journey will open gateways to new tasting sensations, revealing new facets of Krug Grande Cuvée 170ème Édition.

The experience lasts approximately 8 minutes.

The House of Krug takes a musical approach to Champagne creation. Each plot of vines is a musician, each grape variety an instrument, while the year is the musical score. Krug’s Cellar Master is the conductor, auditioning musicians to perform in harmony the symphony of Champagne, Krug Grande Cuvée.
Music also reveals new tasting sensations. Every year we invite artists to translate their perception of the new Édition of Krug Grande Cuvée into Music, highlighting new facets of Krug Champagne through Music Pairing. We call these compositions Krug Echoes.

Krug Grande Cuvée
Krug Grande Cuvée
Composed by
Selected by