World of Craft is seeding creativity in a new conversation.
Each week, a handful of Chefs will take part in the Cuisine Challenge and reveal creative finger food recipes around one of the five single ingredients in a 60-second homemade video clip. Every month, a beloved Chef will do an Instagram takeover on Krug's account, giving followers a glimpse in the his or her daily life and kitchen. Also once a month, a Krug Ambassade Chef will host Krug, My Chef & I, a 60-minute live cooking tutorial on Krug's Instagram TV. Finally, going back to the basics, the House will initiate a series of disruptive talks around food and creativity. These conversations, inviting Chefs, journalists and followers to talk about the five single ingredients, will be a platform contemplate the future of cooking.
Keep an eye on Krug's social media, as the next exciting rendez-vous is just around the corner.