A Gateway to New Sensations
The House of Krug takes a musical approach to Champagne creation: each plot of vines is a musician and our Cellar Master, a conductor selecting those who will together perform the most generous expression of Champagne every year, Krug Grande Cuvée. Sometimes the musicians of a certain year have a unique song to play, and sometimes a virtuoso soloist emerges during these auditions. Thus, other Krug Champagnes may also be born, making Music a natural way to reflect our craftsmanship.
Founder Joseph Krug believed the true essence of Champagne is pleasure – Krug is about enjoyment and shared moments. Similarly, music is a universal intuitive language that opens gateways to new sensations. Just as anyone can enjoy Music, the fullness of flavours and aromas of each Krug Champagne ensures we all find something within it to stir the sensations.