Olivier Krug, sixth generation of the Krug family & Director of the House, reflects on the deep-rooted nonconformist spirit the House has inherited.
A talk with Olivier Krug
Director of the House & sixth generation of the Krug family
I am the sixth generation of a family committed to perpetuating the legacy of founder Joseph Krug who, in 1843, broke the boundaries by creating a Champagne that did not yet exist, one that still today does not exist outside the House. He initiated a Krug tradition by committing his vision to the pages of his dark cherry personal notebook.
I will never forget my impressions of Jaipur.
For centuries, my family has been defying conventions, which is why today this nonconformist spirit lives on as we invite 11 of the world’s finest Chefs to join our current and former Cellar Masters in the bustling Pink City of Jaipur. These likeminded craftsmen share our natural inclination to be bold and delve into a humble ingredient to create surprising pairings with an unassuming, ubiquitous culinary staple – the onion.
