East End Cellars - Norwood

Krug Ambassade dal 2023
Adelaide, Australia

East End Cellars Norwood
Parte 1

Informazioni utili

Indirizzo:

88 Magill Rd, Norwood SA 5067, Australia
My Krug

A word from

Mathieu Smeysters

"Hospitality is about providing our clientele with an experience that reaches further than mere nutrition to a disconnect from their daily lives, a moment in time when they can let go of their daily worries, be greeted with a smile and be provided with the same level of service one would provide to their best friends and family. Our focus is always on the guest, from the wines we offer to the quality of the food that we cook, the staff that look after them, and the music that we play."

Mathieu Smeysters

About the Ambassade

East End Cellars Norwood is a multifaceted concept which encapsulates a wine bar, a fine wine retail shop and a restaurant. This venue provides indoor and outdoor seating and is a meeting point for lovers of great food and wine. East End Cellars Norwood, the result of a partnership between Michael Andrewartha, Mathieu Smeysters and Andrew Nunn, is a destination for wine afficionados and enthusiasts alike – a place for people that share a common passion, whether they have been collecting wines for 30 years or have just started their journey. 

What qualities do you value most in another person?

If I approach this question from a work perspective it would have to be passion above all, followed by perseverance, ambition, perfectionism, and loyalty. The people closest to me, with whom I formed a valuable, ongoing relationship with tend to have these qualities in common. 

What are your sources of inspiration?

The incredibly passionate and hardworking people I have had the chance to work with throughout my career. From my first steps in the hospitality industry at the age of 15 to the people I get to work with on a daily basis. 

What was the most memorable meal you either cooked or ate?

I had the chance of dining with my dad at Faviken in Sweden almost 8 years ago. It was a surreal experience. Two flights out of Belgium to a tiny one-landing strip local airport followed by a 1-hour rental car drive got us to a remote farmhouse in the middle of nowhere. It was a magical experience from the moment we were greeted at the door to the moment we drove away the following day. It unfortunately closed in the meantime but I am still waiting for Chef Magnus Nilsson to open a new restaurant one day. If he does, I will be the first one to book.

When is your favourite time to enjoy Krug?

My partner shares my appreciation for Krug and together we enjoy a bottle a few times a year as a way to take a moment amongst the craziness that we both experience work wise. I have also adopted a tradition with my friends of opening a bottle of Krug Rosé on Christmas Day and sending each other a picture of us enjoying it with our loved ones. 

Why do you love Krug?

Krug is the epitome of refinement and luxury, but it does so without pretenses. It is always a special moment, a transcendental experience.  

Parte 2

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