Krug & Music

At Maison Krug, we have long understood that music can enhance the experience of our champagnes.

We collaborate with Krug Lover musicians to create original compositions that translate their tasting sensations into music, where tasting notes become musical notes as part of a heightened multisensory experience.

Music has also become a natural analogy to describe our craftsmanship, guided by our unique principle of individuality. This concept relates to the art of isolating each plot’s wine, like an individual musician, to identify with precision its unique melody. Only then can Cellar Master Julie Cavil audition them, like a conductor, to determine who will play together in harmony.

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Immersive Experience – September 28, 29 & 30

Krug x Larrabee Sessions, The Art of Blending KRUG & Sound

This fall, Krug invites guests inside Los Angeles’ legendary Larrabee Studios for an immersive dining experience where Champagne and music meet in a singular creative exchange. 

Hosted by Grammy Award-winning producer Manny Marroquin, each intimate evening in Studio 6 will explore Les Créations de 2013 – Krug 2013 and Krug Grande Cuvée 169ème Édition – through a live musical composition shaped in real time by guests’ emotions, memories and tasting impressions. 

Paired with a multi-course menu by Chef Oscar Torres of VERSE and additional Krug Champagnes, this first-of-its-kind experience brings the artistry of blending sound, taste and shared emotion to life.

BOOKINGS OPEN SOON

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The Symphony of Champagne

Krug Grande Cuvée

Every year, after auditioning over 400 musicians – 250 wines from the year's harvest, alongside 150 reserve wines from previous years – our Cellar Master composes a new Édition of Krug Grande Cuvée. 

Crafted around the harvest of 2018, Krug Grande Cuvée 174ème Édition is a blend of 143 wines from 10 different years. After resting for over seven years in our cellars, today it is the full orchestra performing the symphony of champagne, ready to be discovered.

 

DISCOVER KRUG GRANDE CUVÉE

“Music is a universal language that speaks to us all. You don't need to be an expert to be moved by a song, just as no prior knowledge is required to enjoy a glass of Krug champagne.”

JULIE CAVIL

Krug Cellar Master


Discover an encounter between two uncompromising minds: Krug Cellar Master Julie Cavil and genre-defying composer, pianist, and producer Max Richter. A dialogue driven by a shared pursuit of precision and experimentation.
 

Find out more

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The Krug Experience

MUSIC PAIRINGS

Accompany your tasting with music pairings composed and curated by our community of Krug Lover artists.

Accompany your tasting with music pairings composed and curated by our community of Krug Lover artists.
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Where to

FIND KRUG

Krug Ambassades are where Krug comes to life across the United States and around the world. More than places, they are the faces of Krug Lover Chefs, sommeliers, restaurateurs, bartenders and fine wine merchants.
 

FIND A KRUG AMBASSADE

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