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The Family House

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More than the historical residence to five generations of the Krug family and the first in Reims to feature a private Music Room, 5, Rue Coquebert is today a place where guests and friends of the House can experience an immersive sensorial journey around Krug Champagnes.

While the Krug Family House is not open for public visits, you are invited to discover the Krug universe through Krug iD, as well as the many podcasts and tools available online. 

Cellars

Beneath the Family House lie its sprawling cellars, where the Krug Champagnes rest as they gain under time’s precious influence. Within these cavernous treasure troves resides the House’s vast library of reserve wines to which six generations have contributed. This collection now houses 150 wines, each expressing the personality of an individual plot.

The Wall of 400 Wines

Each year, Krug’s Cellar Master auditions 250 wines of the year and 150 reserve wines when creating a new Édition of Krug Grande Cuvée. While the wall of this tasting room visually depicts these 400 wines, each of which incarnates the essence of a single vineyard plot, audio speakers placed around the space play acoustic representations of 10 different regions of Champagne, to demonstrate the unique contribution of each to the final blend of Krug Grande Cuvée, the most generous expression of Champagne.

The Wall of 400 Wines

Each year, Krug’s Cellar Master auditions 250 wines of the year and 150 reserve wines when creating a new Édition of Krug Grande Cuvée. While the wall of this tasting room visually depicts these 400 wines, each of which incarnates the essence of a single vineyard plot, audio speakers placed around the space play acoustic representations of 10 different regions of Champagne, to demonstrate the unique contribution of each to the final blend of Krug Grande Cuvée, the most generous expression of Champagne.

The Krug Yurt

In a nod to the House’s former iconic Music room, a wooden Yurt has been erected in the garden of the Krug Family House in 2018. Specifically designed for sound experiences, the Krug Yurt – which required more than 900 hours of carpentry and woodwork to create – is the vessel of the Krug Echoes tastings, where guests discover Krug Champagnes with their unique Music Pairings. This immersive tasting is a non-technical and unforgettable way to discover Krug Champagnes.

The Krug Yurt

In a nod to the House’s former iconic Music room, a wooden Yurt has been erected in the garden of the Krug Family House in 2018. Specifically designed for sound experiences, the Krug Yurt – which required more than 900 hours of carpentry and woodwork to create – is the vessel of the Krug Echoes tastings, where guests discover Krug Champagnes with their unique Music Pairings. This immersive tasting is a non-technical and unforgettable way to discover Krug Champagnes.

The vision

When Joseph Krug established the House of Krug in 1843, driven by his understanding that the true essence of Champagne is pleasure itself, his dream was to craft the very best Champagne he could offer, every single year, regardless of annual variations in climate.

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Individuality, at the Heart of Krug’s Savoir-Faire

It was founder Joseph Krug’s unfaltering belief that only by paying the utmost attention to every single element could he offer the most generous expression of Champagne with the highest possible quality every year, regardless of variations in climate.

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Krug Grande Cuvée
Krug Grande Cuvée
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