The House of Krug

Since 1843
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The House was established in Reims in 1843, by Joseph Krug, a visionary non-conformist with an uncompromising philosophy. Having understood that the true essence of Champagne is pleasure itself, his dream was to offer the very best Champagne every single year, regardless of annual climate variations. Paying close attention to the vineyard’s character, respecting the individuality of each plot and its wine, as well as building an extensive library of reserve wines from many different years allowed Joseph Krug to fulfil his dream.

With a very original approach to Champagne making, he decided to go beyond the notion of vintage to create the fullest expression of Champagne, every year. Thus, he founded a House in which all Champagnes are of the same level of distinction.

Six generations of the Krug family have perpetuated this dream, enriching the founder’s vision and savoir faire.

The vision

When Joseph Krug established the Champagne House bearing his name in 1843, driven by his understanding that the true essence of Champagne is pleasure itself, his dream was to offer the very best Champagne every year, regardless of annual climate variations.

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Individuality, at the Heart of Krug’s Savoir-Faire

It was founder Joseph Krug’s unfaltering belief that only by paying the utmost attention to every single element could he offer the fullest expression of Champagne with the highest possible quality every year, regardless of variations in climate.

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The House of Krug

Your visit begins where much of the Krug story has taken place, the family House since 1868. In the heart of the Champagne region, the House of Krug is more than a historic residence, it is a bustling place of work, a creative atelier sitting atop a network of cellars, where craftsmen meticulously and silently nurture the bottles below

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Krug Grande Cuvée — Grand Soleil
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