Krug & Music

At Maison Krug, we have long understood that music can enhance the experience of our champagnes.

We collaborate with Krug Lover musicians to create original compositions that translate their tasting sensations into music, where tasting notes become musical notes as part of a heightened multisensory experience.

Music has also become a natural analogy to describe our craftsmanship, guided by our unique principle of individuality. This concept relates to the art of isolating each plot’s wine, like an individual musician, to identify with precision its unique melody. Only then can Cellar Master Julie Cavil audition them, like a conductor, to determine who will play together in harmony.