fbpx The Vision | Krug

Page Not Found

This page is not valid in your langage.
Please change your location to see the article.

The Vision

The Vision

Every year brings a new Édition of the founder’s dream.
icons/arrow Created with Sketch.
icons/arrow Created with Sketch.

When Joseph Krug established the Champagne House bearing his name in 1843, driven by his understanding that the true essence of Champagne is pleasure itself, his dream was to craft the very best Champagne he could offer, every single year, regardless of annual variations in climate. He went beyond all known boundaries of Champagne creation, founding a House where all Champagnes would be of the same level of distinction. In 1848, he committed his vision to the pages of his dark cherry personal notebook.

In principle, a good Champagne House ought to make two Champagnes of the same quality. […] Champagne Number 1: this composition should be altered every year to re-create the most generous expression of Champagne. Champagne Number 2: […] the Champagne of circumstances.

JOSEPH KRUG
Founder, House of Krug

In principle, a good Champagne House ought to make two Champagnes of the same quality. […] Champagne Number 1: this composition should be altered every year to re-create the most generous expression of Champagne. Champagne Number 2: […] the Champagne of circumstances.

JOSEPH KRUG
Founder, House of Krug

THE EDITIONS NUMBER

The House of Krug was founded in November 1843, after the harvest of that year. One can therefore assume that the first Krug harvest took place in 1844, around when Joseph Krug composed the first realisation of his dream. Krug Grande Cuvée was born. 

The first re-creation of Krug Grande Cuvée – the first Édition – was therefore composed around the harvest of 1845. Every year only once a year a new creation, a sole blend, a unique bottling – thus a new Édition of Krug Grande Cuvée – is created. The Édition number is the number of times this act of creation has happened, which also corresponds to the number of years in the House of Krug the founder’s dream has been re-created. 

Once crafted, the bottle enters Krug’s cellars to rest for around seven years.

Joseph Krug did not believe in hierarchies between his Champagnes, clearly written in his personal notebook in 1848. Today the House offers seven Champagnes, all of the same undisputed quality, each illustrating a different expression of Nature. The only factor deciding pricing would be rarity. And so it is today.

SIX GENERATIONS LATER…

When Joseph Krug founded the House of Krug in 1843, his dream was to offer the fullest expression of Champagne every year, regardless of variations in climate. With this vision in mind, he went beyond all known boundaries of his time to create a Champagne that did not yet exist – one that still today does not exist outside the House. Today, Olivier Krug, the sixth generation of the Krug family and Director of the House welcomes Krug Lovers from around the world to the Family House in Reims. 

SIX GENERATIONS LATER…

When Joseph Krug founded the House of Krug in 1843, his dream was to offer the fullest expression of Champagne every year, regardless of variations in climate. With this vision in mind, he went beyond all known boundaries of his time to create a Champagne that did not yet exist – one that still today does not exist outside the House. Today, Olivier Krug, the sixth generation of the Krug family and Director of the House welcomes Krug Lovers from around the world to the Family House in Reims. 

Devoted Krug Lovers have one significant advantage over me: they can recall and describe in minute detail the first time they ever tasted Krug Champagne… a drop of Krug was placed on my lips the day I was born.
 
 
OLIVIER KRUG 

Director of the House of Krug and sixth generation of the Krug family

Krug Podcasts

Discover the House of Krug from the inside. Relive stories from Krug’s heritage, told by members of the House. Join Krug’s winemakers as they reveal winemaking insights. Listen to Krug Lovers talking about their unforgettable experiences with Krug Champagnes.

icons/sound play Created with Sketch.

The Most Generous Expression of Champagne

Olivier Krug
icons/sound play Created with Sketch.

How to enjoy Champagne

Maggie Henriquez
icons/sound play Created with Sketch.

Welcome to the Krug Family House

Mylène Soulas
icons/sound play Created with Sketch.

Sharing inspiration from Krug x Pepper

Juan Amador - 3* Krug Ambassade Chef - Austria
icons/arrow Created with Sketch.
icons/arrow Created with Sketch.

Krug champagnes

Krug Grande Cuvée

SAVOIR-FAIRE

Paying close attention to the vineyard’s character, respecting the individuality of each plot and its wine, as well as building an extensive library of reserve wines from many different years allowed Joseph Krug to fulfil his dream.

DISCOVER MORE

THE FAMILY HOUSE

Since 1843, six generations of the Krug family have perpetuated this dream, enriching the Joseph Krug’s vision and savoir faire. Today, the Family House welcomes Krug Lovers from around the world to take a sensorial journey around Krug Champagne.

DISCOVER MORE
Krug Grande Cuvée
Krug Grande Cuvée
Composed by
Selected by