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The vision

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In principle, a good Champagne House ought to make two Champagnes of the same quality. […] Champagne Number 1: this composition should be altered every year to re-create the most generous expression of Champagne. Champagne Number 2: […] the Champagne of circumstances.
Joseph Krug, Founder, House of Krug
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The vision

When Joseph Krug established the Champagne House bearing his name in 1843, driven by his understanding that the true essence of Champagne is pleasure itself, his dream was to craft the very best Champagne he could offer, every single year, regardless of annual variations in climate. He went beyond all known boundaries of Champagne creation, founding a House where all Champagnes would be of the same level of distinction. In 1848, he committed his vision to the pages of his dark cherry personal notebook.

"Every year since the foundation of the House, a new Édition of Krug Grande Cuvée is created, every year the inspiration will be the same, but the creation will be totally unique and different."

OLIVIER KRUG
Director of the House of Krug and sixth generation of the Krug family 

"Every year since the foundation of the House, a new Édition of Krug Grande Cuvée is created, every year the inspiration will be the same, but the creation will be totally unique and different."

OLIVIER KRUG
Director of the House of Krug and sixth generation of the Krug family 

Krug Podcasts

Discover the House of Krug from the inside. Relive stories from Krug’s heritage, told by members of the House. Join Krug’s winemakers as they reveal winemaking insights. Listen to Krug Lovers talking about their unforgettable experiences with Krug Champagnes.

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The Most Generous Expression of Champagne

Olivier Krug
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How to enjoy Champagne

Maggie Henriquez
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Welcome to the Krug Family House

Mylène Soulas
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Sharing inspiration from Krug x Pepper

Juan Amador - 3* Krug Ambassade Chef - Austria
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Krug champagnes

Krug Grande Cuvée

The House of Krug

Your visit begins where much of the Krug story has taken place, the family House since 1868. In the heart of the Champagne region, the House of Krug is more than a historic residence, it is a bustling place of work, a creative atelier sitting atop a network of cellars, where craftsmen meticulously and silently nurture the bottles below.

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Individuality, at the Heart of Krug’s Savoir-Faire

It was founder Joseph Krug’s unfaltering belief that only by paying the utmost attention to every single element could he offer the most generous expression of Champagne with the highest possible quality every year, regardless of variations in climate.

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Krug Grande Cuvée — Grand Soleil
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