THE STORY BEHIND YOUR BOTTLE
At Krug, our philosophy is to harvest each plot individually and transform it in one wine, which expresses its distinctive, nuanced and unique features.
There is no hierarchy in our selection, no one plot is favoured over another; a plot may sometimes be smaller than a garden. We cultivate the differences and really search for unique characters. Fully committed to our founding principle of quality, we capture the essence of each unique plot as an individual wine and respect this individuality until the blending decisions are made.
JULIE CAVIL
Krug Cellar Master
Since 1843, Krug’s raison d’être is to perpetuate the dream of its founder by re-creating the most generous expression of Champagne, every year, regardless of annual climate variations. Joseph Krug passed on his legacy by committing his vision to the pages of his dark cherry personal notebook. Since then, six generations have kept it alive, respecting the transmission and many years required to craft Krug Champagnes.
For us, time is not a constraint, it is a strength. I recall the first time I created Krug Grande Cuvée 22 years ago as a powerful moment. I was not alone because I had my predecessor by my side, just as Julie now has me. Transmission is, always has been, and always will be in our genes.
Éric Lebel
Former Krug Cellar Master & Deputy Director of the House
