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Savoir-faire

Every plot, as one wine, is in itself a single ingredient in Krug Champagnes
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Paying close attention to the vineyard’s character, respecting the individuality of each plot and its wine, as well as building an extensive library of reserve wines from many different years allowed Joseph Krug to fulfil his dream.

With a very original approach to Champagne making, he decided to go beyond the notion of vintage to create the most generous expression of Champagne every year. Thus, he founded a House in which all Champagnes are of the same level of distinction, each illustrating a particular expression of Nature.

Capturing individuality

At Krug, individuality means distinction, uniqueness, originality and singularity: everything that is expressed by Krug Champagnes. It is also the pursuit of character. This begins with the meticulous, individual selection of each plot of vines. Owing to this exceptionally individual attention, the Chef de Caves gives Krug Grande Cuvée its unique personality and reveals the sublime in each Krug Champagne.

It continues with the vinification of the grapes coming from each plot in separate oak casks. Contrary to popular belief, this is not to lend a woody, tanin or vanilla flavour; oak casks are neutral and Krug vins clairs, or base wines, do not age in oak casks - they are simply born there. They spend a few weeks in these casks just after the grape harvest. During this very short but decisive period, the small volume of these casks gives the still wine the freedom to develop its character and maintains each wine’s individuality. This is vital for creating the blend. These special conditions present at the Champagne’s genesis multiplies rewards later, increasing the Champagne's high ageing potential, enhancing its freshness.

Lastly, its individuality continues with the separate conservation of each wine featured in Krug’s impressive repertoire of some 150 reserve wines. There are wines from 10 to 12 different vintages, some of which may reach up to 15 years of age. The wines are kept in small vats, allowing aromas and flavours to be preserved for long periods of time. This is a key element, which allows Eric Lebel to compose Krug Champagnes year after year.

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A talk with the Winemaking Team

Julie Cavil and Eric Lebel

At Krug, our philosophy is to harvest each plot individually and transform it in one wine, which expresses its distinctive, nuanced and unique features. There is no hierarchy in our selection, no one plot is favoured over another; a plot may sometimes be smaller than a garden. We cultivate the differences and really search for unique characters. Fully committed to our founding principle of quality, we capture the essence of each unique plot as an individual wine and respect this individuality until the blending decisions are made.
Julie Cavil, Krug Cellar Master
Since 1843, Krug’s raison d’être is to perpetuate the dream of its founder by re-creating the most generous expression of Champagne, every year, regardless of annual climate variations. Joseph Krug passed on his legacy by committing his vision to the pages of his dark cherry personal notebook. Since then, six generations have kept it alive, respecting the transmission and many years required to craft Krug Champagnes.

A cornerstone of Krug’s craftsmanship is the concept of individuality, the art of turning the harvest from every plot into a separate wine and then following its individual character before any blending decision is made.

Krug’s savoir faire combines individuality - represented by 250 plots’ wines from the year and 150 plots’ wines from 14 different years from the vast reserve wine library - with the art of blending taken to its peak every year, through the creation of Krug Grande Cuvée, and an essential respect of the time required to achieve the beauty, expression and elegance of all Krug Champagnes.
For us, time is not a constraint, it is a strength. I recall the first time I created Krug Grande Cuvée 22 years ago as a powerful moment. I was not alone because I had my predecessor by my side, just as Julie now has me. Transmission is, always has been, and always will be in our genes.
Éric Lebel, Former Krug Cellar Master & Deputy Director of the House
For Krug, time is a constant ally. It is not a constraint but a strength. It is within everything we do. Time before and time after. All Krug Champagnes gain through the passage of time, the most important characteristic of a prestige Champagne.

patience to perfection

For Krug, time is not a constraint, it is a strength. It is essential, for it is present at every stage of Champagne creation at Krug, from vinification right through to the extraordinary ageing of Krug’s cuvées. 

Time is one of Krug’s fundamental guiding forces.

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Each bottle of Krug has a unique story to tell. The House invites you to enter its Krug iD – six digits printed on the back label – online to take your Krug Champagne experience one step further.

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The vision

When Joseph Krug established the Champagne House bearing his name in 1843, driven by his understanding that the true essence of Champagne is pleasure itself, his dream was to craft the very best Champagne he could offer, every single year, regardless of annual variations in climate.

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The House of Krug

Your visit begins where much of the Krug story has taken place, the family House since 1868. In the heart of the Champagne region, the House of Krug is more than a historic residence, it is a bustling place of work, a creative atelier sitting atop a network of cellars, where craftsmen meticulously and silently nurture the bottles below

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Krug Grande Cuvée
Krug Grande Cuvée
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