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Every plot, as one wine, is in itself a single ingredient in Krug Champagnes
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Paying close attention to the vineyard’s character, respecting the individuality of each plot and its wine, as well as building an extensive library of reserve wines from many different years allowed Joseph Krug to fulfil his dream.

With a very original approach to Champagne making, he decided to go beyond the notion of vintage to create the most generous expression of Champagne every year. Thus, he founded a House in which all Champagnes are of the same level of distinction, each illustrating a particular expression of Nature.

Capturing individuality

At Krug, individuality means distinction, uniqueness, originality and singularity: everything that is expressed by Krug Champagnes. It is also the pursuit of character. This begins with the meticulous, individual selection of each plot of vines. Owing to this exceptionally individual attention, the Chef de Caves gives Krug Grande Cuvée its unique personality and reveals the sublime in each Krug Champagne.

It continues with the vinification of the grapes coming from each plot in separate oak casks. Contrary to popular belief, this is not to lend a woody, tanin or vanilla flavour; oak casks are neutral and Krug vins clairs, or base wines, do not age in oak casks - they are simply born there. They spend a few weeks in these casks just after the grape harvest. During this very short but decisive period, the small volume of these casks gives the still wine the freedom to develop its character and maintains each wine’s individuality. This is vital for creating the blend. These special conditions present at the Champagne’s genesis multiplies rewards later, increasing the Champagne's high ageing potential, enhancing its freshness.

Lastly, its individuality continues with the separate conservation of each wine featured in Krug’s impressive repertoire of some 150 reserve wines. There are wines from 10 to 12 different vintages, some of which may reach up to 15 years of age. The wines are kept in small vats, allowing aromas and flavours to be preserved for long periods of time. This is a key element, which allows Eric Lebel to compose Krug Champagnes year after year.

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Our philosophy is to select grapes from individual plots which will each express their characteristics, nuance and individuality. There is no hierarchy in our selection, no plot is considered better than another – some are no bigger than a garden. Each decision during blending of our wines takes into account the unique essence and character of each plot.
The Krug family has always orchestrated the blending of its Champagnes. It is this longstanding tradition that has allowed the living memory of wine years and tastes to remain vibrant. In 1999, in anticipation of his retirement, the visionary Henri Krug brought on board a Chef de Caves, a role admirably filled today by Eric Lebel.
Eric Lebel works closely with the other members of the Tasting Committee. These include: Julie Cavil, Director of Winemaking Operations, Olivier Krug, sixth generation of the Krug family and Director of the House of Krug, Laurent Halbin, Winemaking Operations Manager, Jerôme Jacoillot, Winemaking Development Manager, Alice Tétienne, Winemaker in charge of vineyard relations, and Isabelle Bui, Winemaker in charge of quality. Margareth Henriquez, President and CEO, House of Krug, and Rémi Krug, fifth generation of the Krug family, are permanent guests of this council of the wise.
Each year, we start from scratch to create the multitude of facets which endow Krug Grande Cuvée with its unique character. These facets do not rival each other in the mouth, on the contrary, they compose a perfect harmony.

A talk with the Winemaking Team

Julie Cavil and Eric Lebel

patience to perfection

For Krug, time is not a constraint, it is a strength. It is essential, for it is present at every stage of Champagne creation at Krug, from vinification right through to the extraordinary ageing of Krug’s cuvées. 

Time is one of Krug’s fundamental guiding forces.

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Each bottle of Krug has a unique story to tell. The House invites you to enter its Krug iD – six digits printed on the back label – online to take your Krug Champagne experience one step further.

This Krug iD does not exist


Generate a Krug iD
Discover Krug id

The vision

When Joseph Krug established the Champagne House bearing his name in 1843, driven by his understanding that the true essence of Champagne is pleasure itself, his dream was to craft the very best Champagne he could offer, every single year, regardless of annual variations in climate.


The House of Krug

Your visit begins where much of the Krug story has taken place, the family House since 1868. In the heart of the Champagne region, the House of Krug is more than a historic residence, it is a bustling place of work, a creative atelier sitting atop a network of cellars, where craftsmen meticulously and silently nurture the bottles below

Krug Grande Cuvée — Grand Soleil