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Savoir-faire

The House of Krug has a unique approach to Champagne creation.
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Every year we re-create the dream of Joseph Krug with a new Édition of Krug Grande Cuvée, a unique masterpiece of contrast and texture characterised by its fullness of flavours and aromas. We consider the personalities of around 400 wines, each of which incarnates the individuality of a unique plot. In so doing, we pay homage to the diversity of Champagne, its terroirs and plots but also to our winegrowers, for if you were to put two different growers on the same plot, the resulting wine would not have the same expression. Our job at Krug is thus to reunite in one sip the most complete sensorial experience a Champagne can offer.

 

JULIE CAVIL

Krug Cellar Master
 

INDIVIDUALITY, AT THE HEART OF KRUG'S SAVOIR-FAIRE

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Every year since the foundation of the House, a new Édition of Krug Grand Cuvée is created, every year the inspiration will be the same, but the creation will be totally unique and different.

 

Olivier Krug

Director of the House of Krug and sixth generation of the Krug family 

 

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A talk with the winemaking team

Cellar Master

THE STORY BEHIND YOUR BOTTLE
 
At Krug, our philosophy is to harvest each plot individually and transform it in one wine, which expresses its distinctive, nuanced and unique features.

 

There is no hierarchy in our selection, no one plot is favoured over another; a plot may sometimes be smaller than a garden. We cultivate the differences and really search for unique characters. Fully committed to our founding principle of quality, we capture the essence of each unique plot as an individual wine and respect this individuality until the blending decisions are made.

 

JULIE CAVIL

Krug Cellar Master

 

Since 1843, Krug’s raison d’être is to perpetuate the dream of its founder by re-creating the most generous expression of Champagne, every year, regardless of annual climate variations. Joseph Krug passed on his legacy by committing his vision to the pages of his dark cherry personal notebook. Since then, six generations have kept it alive, respecting the transmission and many years required to craft Krug Champagnes. 

 

For us, time is not a constraint, it is a strength. I recall the first time I created Krug Grande Cuvée 22 years ago as a powerful moment. I was not alone because I had my predecessor by my side, just as Julie now has me. Transmission is, always has been, and always will be in our genes.

 

Éric Lebel

Former Krug Cellar Master & Deputy Director of the House

KRUG iD

Since 2011, the House has invited Champagne lovers to enter the Krug iD – six digits printed on the back label of every bottle – in a dedicated section of the Krug website or using the Krug App and, since 2016, via Messenger, to take their experience of Krug Champagnes one step further. The Krug iD reveals the Cellar Master’s impressions of the year, a detailed story of the bottle, food pairing suggestions, recommendations for ideal storage and service, as well as Krug Music Pairing suggestions to enhance every Krug Champagne tasting.  

KRUG iD

Since 2011, the House has invited Champagne lovers to enter the Krug iD – six digits printed on the back label of every bottle – in a dedicated section of the Krug website or using the Krug App and, since 2016, via Messenger, to take their experience of Krug Champagnes one step further. The Krug iD reveals the Cellar Master’s impressions of the year, a detailed story of the bottle, food pairing suggestions, recommendations for ideal storage and service, as well as Krug Music Pairing suggestions to enhance every Krug Champagne tasting.  

THE VISION

When Joseph Krug established the Champagne House bearing his name in 1843, driven by his understanding that the true essence of Champagne is pleasure itself, his dream was to offer the very best Champagne every year, regardless of annual climate variations. 

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THE FAMILY HOUSE

Since 1843, six generations of the Krug family have perpetuated this dream, enriching the Joseph Krug’s vision and savoir faire. Today, the Family House welcomes Krug Lovers from around the world to take a sensorial journey around Krug Champagne.

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Krug Grande Cuvée
Krug Grande Cuvée
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