Since 2011, the House has invited Champagne lovers to enter the Krug iD – six digits printed on the back label of every bottle – in a dedicated section of the Krug website or using the Krug App, to take their experience of Krug Champagnes one step further.

The Krug iD reveals the Winemaking team's impressions of the year, a detailed story of the bottle, food pairing suggestions, recommendations for ideal storage and service, as well as Krug Music Pairing suggestions to enhance every Krug Lover’s tasting.