The House of Krug has long sensed that a link existed between sound and taste perception. Many an appreciator of fine wine and Music, or anyone who has used the Krug App, understands the joy of savouring this extraordinary Champagne while listening to a piece of Music and how such an experience allows one to travel down direct pathways to the sensations.
Music and sound have the power to reveal a myriad of new dimensions through the sensorial experience that comes with every sip of Krug Champagne.
It is in this spirit and with this understanding that the House of Krug has developed a unique endeavour: Krug Music Pairings. Each year the House invites selected musicians, in whose standards of excellence it feels a kinship, to an extended tasting of its Champagnes. Inspired by what they taste, these artists select or create a special playlist custom-tailored to reflect what they felt and how they connected to the experience of Krug Champagnes. By associating Music with its Champagnes, the House continues its quest to enhance the tasting of Krug Champagnes while discovering new experiences.