An immersive Krug x Music journey into the act of creation of Krug Grande Cuvée 170ème Édition. Discover the Krug Studio experience at home with the Krug Echoes Limited Edition.
A Krug Grande Cuvée 170ème Édition limited-edition musically themed giftbox. Includes access to an immersive Krug x Music experience.PURCHASE Find out more
The Krug Echoes Limited Edition contains a bottle of Krug Grande Cuvée 170ème Édition – 75cl.
A Musical Approach to Champagne Creation
At Krug, each individual plot of vines gives birth to a unique wine which is kept separately for the utmost precision and harmony. This allows Krug’s Cellar Master to identify and discern wines that can enrich each year’s creation in the most harmonious way. In musical terms, each plot of vines is a musician and each grape variety, an instrument, while the year is the musical score. Krug’s Cellar Master is the conductor, auditioning musicians from the harvest year, as well as from previous years, who will perform together the symphony of Champagne. This musical masterpiece is called Krug Grande Cuvée, the most generous expression of Champagne, re-created every single year, regardless of climate variations.
Krug Grande Cuvée 170ème Édition
The Symphony of Champagne
The circumstances of the year uniquely shapes each musician’s melody. Krug Grande Cuvée 170ème Édition was crafted around the harvest of 2014, an erratic year in Champagne that oscillated between hot dry spells and cool rainy periods. This musical score gave rise to wines with diverse aromatic expression. Thus, when composing the new Édition of Krug Grande Cuvée, Krug’s Cellar Master decided to accentuate the expression of these individualities with a broad spectrum of reserve wines, from 11 previous years. These older and more mature musicians – some of them dating back to 1998 – had been rehearsing in Krug’s cellars, all these years gaining in depth and resonance. Once selected during the auditions, all musicians rehearse together, smoothly and peacefully in the depths of the Krug cellars. Around 7 years later, Krug Grande Cuvée 170ème Édition emerges, a full orchestra of 195 musicians from 12 different years. In all, 24 years of careful craftsmanship have been necessary to create this Édition of Krug Grande Cuvée.
The House of Krug has long understood the influence of sound on taste.
Every year, we invite artists to translate their tasting sensations of the new Édition of Krug Grande Cuvée into music. Building on the notion of food pairing, we then create immersive Music Pairing events.
In 2022 we go a step further, giving Krug Lovers the opportunity to experience Krug Grande Cuvée 170ème Édition through both music and visual art.
The Krug Echoes Limited Edition offer provides exclusive access to an immersive Krug x Music experience to be enjoyed at home, in ground-breaking 8D audio technology.
The experience – curated by multi-talented composer and Krug Lover, Ozark Henry – explores the act of creation of Krug Grande Cuvée 170ème Édition, from the Cellar Master’s inspiration to the final performance of 195 highly talented musicians. This immersive soundsorial journey will open gateways to new tasting sensations, revealing new facets of Krug Grande Cuvée 170ème Édition.
The experience lasts approximately 8 minutes.
The House of Krug takes a musical approach to Champagne creation. Each plot of vines is a musician, each grape variety an instrument, while the year is the musical score. Krug’s Cellar Master is the conductor, auditioning musicians to perform in harmony the symphony of Champagne, Krug Grande Cuvée.
Music also reveals new tasting sensations. Every year we invite artists to translate their perception of the new Édition of Krug Grande Cuvée into Music, highlighting new facets of Krug Champagne through Music Pairing. We call these compositions Krug Echoes.