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The value of Individuality, from land to sea

01 January, 2018

Krug Chef de Caves Éric Lebel reflects on how a singular founding philosophy can open a multitude of creative possibilities.

About a decade after I stepped into the role of Krug Cellar Master in 1998, I was presented with a treasure from the past. It was the personal notebook of Joseph Krug, the House’s visionary founder, revealing his unique approach to creating a Champagne the likes of which had never been tasted before.

About a decade after I stepped into the role of Krug Cellar Master in 1998, I was presented with a treasure from the past. It was the personal notebook of Joseph Krug, the House’s visionary founder, revealing his unique approach to creating a Champagne the likes of which had never been tasted before.

Upholding Joseph Krug’s philosophy is an honour that I am able to enjoy thanks to the House’s relationship with its winegrowers. From the very first moment I step into the vines, I strive to understand the character of each plot that they already know so well. With this knowledge in mind, every year, I draw upon around 250 wines of the year and 150 reserve wines from 14 different years, as well as 4000 tasting notes from the Tasting Committee to create the fullest expression of Champagne. Each Édition is created anew and its unique story is revealed via the Krug iD on the back label of every bottle.

This year, they set out on an adventure at sea in search of fish.
Just as no two plots are the same, so no two fish are the same.
As you will discover when you dive deeper into the Krug x Fish experience, each chef harnesses those fish in truly inspiring and diverse ways.

The value of Individuality, from land to sea

ALL KRUG STORIES

27 August, 2019

Krug x Pepper Seoul 2019

Honouring the philosophy of individuality, in 2019 Krug pays tribute to the unassuming pepper and the many pleasures it can reveal when paired with Krug Champagne.
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12 April, 2019

The Land Speaks

Cellar Master Éric Lebel looks back on 21 years at the House of Krug and its singular founding philosophy.
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12 April, 2019

The Pepper Challenge

Arnaud Lallement, Chef and owner of l’Assiette Champenoise & Master Chef of the Krug Family House, talks Krug x Pepper.
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Krug Grande Cuvée — Grand Soleil
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