The value of Individuality, from land to sea

Krug Chef de Caves Éric Lebel reflects on how a singular founding philosophy can open a multitude of creative possibilities.

About a decade after I stepped into the role of Krug Cellar Master in 1998, I was presented with a treasure from the past. It was the personal notebook of Joseph Krug, the House’s visionary founder, revealing his unique approach to creating a Champagne the likes of which had never been tasted before.

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Upholding Joseph Krug’s philosophy is an honour that I am able to enjoy thanks to the House’s relationship with its winegrowers. From the very first moment I step into the vines, I strive to understand the character of each plot that they already know so well. With this knowledge in mind, every year, I draw upon around 250 wines of the year and 150 reserve wines from 14 different years, as well as 4000 tasting notes from the Tasting Committee to create the fullest expression of Champagne. Each Édition is created anew and its unique story is revealed via the Krug iD on the back label of every bottle.

The value of Individuality, from land to sea

This year, they set out on an adventure at sea in search of fish.

Just as no two plots are the same, so no two fish are the same.

As you will discover when you dive deeper into the Krug x Fish experience, each chef harnesses those fish in truly inspiring and diverse ways.

Read the Tails of the sea book

ALL KRUG STORIES

4 January, 2021

Krug x Onion

When the layers of a ubiquitous bulb cement the bond between likeminded Krug Lovers.

Discover

3 January, 2021

I Gotta Peelin’

Krug Cellar Master Julie Cavil, former Krug Cellar Master & Deputy Director of the House, Éric Lebel, and 11 Krug Ambassade Chefs dig into the layers of the onion in enchanting Jaipur.

Discover

2 January, 2021