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For more information,
visit www.wineinmoderation.eu
Drink responsibly. We support the responsible consumption of wines and spirits, through Moët Hennessy, member of the European Forum for Responsible Drinking
as well as Discus and CEEV.
By entering this site you accept our terms and conditions. wineInModeration The abuse of alcohol is dangerous for your health. Consume with moderation.
Nous soutenons la consommation modérée de vins et spiritueux, via Moët Hennessy, membre de SpiritsEurope, de DISCUS et de CEEV. En entrant sur ce site vous acceptez nos conditions d'utilisation wineInModeration Nos emballages peuvent faire l'objet de consignes de tri. www.consignesdetri.fr consignes de tri
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KRUG iD
DISCOVER THE STORY BEHIND YOUR BOTTLES
Backpack Berluti pour Krug Backpack Berluti pour Krug

Adventures in style

#Lifestyle

06/12/2017

4 min

Krug and Berluti are delighted to present the most recent fruit of this collaboration: the Wild Journey Backpack.
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The first requirement for an unforgettable journey is a free-spirited attitude. The second is being suitably equipped. It has been three years since the Houses of Krug and Berluti embarked on their own voyage, bringing together their distinctive savoir faire to explore the creative realms that might open up to them. After the Krug dark cherry patina and the Short Journey and Long Journey bags, this year Krug and Berluti are delighted to present the most recent fruit of this collaboration: the Wild Journey Backpack. The epitome of laid-back luxury, this adventure kit is designed to inspire spontaneous escapes to the delight of Krug Lovers all over the world.

The Wild Journey Backpack

A TAILOR-MADE DESIGN FOR UNFORGETTABLE JOURNEYS
Berluti pour Krug backpack Berluti pour Krug backpack

Berluti pour Krug backpack Berluti pour Krug backpack

This unique creation was conceived by Berluti’s new Creative Director Haider Ackerman and is crafted from the House’s signature Venezia leather. It is embossed with the “Berluti pour Krug” insignia and finished with the deep glow of the Krug dark cherry patina. This leitmotif of the collaboration and signature colour of the House of Krug recalls the personal notebook of the House’s founder Joseph Krug, in which he laid down his non-conformist vision for Champagne creation.
 
The backpack unzips to reveal a thermofoil lining with a leather tab also bearing the “Berluti pour Krug” insignia. A removable insulated foam insert featuring Krug’s emblematic “K pattern” was specially conceived to protect its precious cargo and keep it at the perfect temperature, whatever the destination. Nestled within are a chrome stopper, a bottle of Krug Rosé, and two newly created Krug Rosé glasses, designed to enhance the experience of tasting Krug Rosé. The straps and back panel are in smooth black leather, soft next to the body and ensuring total comfort. 

When I think of who Krug Lovers are, I see that they are independent people, with unique personalities and strong self-confidence. They are lovers of contrast and paradox, seeking enjoyment. They want an unforgettable experience, pleasure beyond perfection.

Olivier Krug

Berluti pour Krug

A COLLABORATION FORGED IN CRAFTMANSHIP
Berluti pour Krug gamme Berluti pour Krug gamme

The Adventures in Style collection did not come about by chance. Each born in the 19th century, Berluti and Krug share a refined maverick spirit and an obsession with detail.
 
Three years into their collaboration, the connection between the Houses continues to grow. Krug and Berluti’s first creation, the Krug dark cherry patina, entered into the Parisian shoemaker’s permanent range of patinas and is available in Berluti stores upon request for both shoes and leather goods. Personalization also includes Krug’s “K” signature tattooed into the leather.
 
In 2016, Berluti and Krug embarked on the next chapter of their collaboration with the creation of two exclusive, limited-edition bags: Short Journey and Long Journey. Restyling Berluti’s emblematic Un Jour briefcase, these dual-purpose bags, which are Champagne carriers for transporting bottles of Krug and Joseph glasses, or travel bags for carrying Berluti shoes, also stand out by virtue of their exclusive dark cherry patina.
Today the collaboration continues with the creation of a new Wild Journey Backpack in dark cherry. Now Krug and Berluti invite Krug Lovers everywhere to step off the beaten track and indulge their passion for adventure.