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Krug X Fish

1 January, 2018

The tale of how renowned chefs ended up at high sea.

For millennia, man and nature have been connected by an unshakeable bond that is perpetuated by the craftsmen of today.
Those who lead a daily quest for excellence know it begins at the source. At the heart of the House of Krug's savoir faire is individuality, the profound understanding that each plot of vines is itself a single ingredient.

ln February, a group of Krug Ambassade Chefs embarked on an unconventional adventure off the coast of Mallorca, exploring the creative possibilities that their own single ingredient - fish - can inspire. Armed only with their creative minds and a handful of tools, they set off with local fishermen to unearth the sea’s greatest treasure. They let their imaginations run wild to create delectable fish dishes that unlock remarkable sensations when paired with a glass of Krug Grande Cuvée or Krug Rosé.

These culinary talents are Krug Lovers to their very soul who seek to craft new experiences to share with others. Their passion, determination and creative rigour recall those of the House of Krug's founder, Joseph Krug, a non-conformist with an uncompromising vision to create the very best Champagne every year, regardless of variations in climate.

With his unique approach founded on individuality as its enduring guide, Krug celebrates the sea’s most sundry single ingredient, fish, and the many pleasures it can reveal when paired with Krug Champagne.


26 October, 2020

From Soloist to Orchestra in 2006

At Krug, each individual plot, through its wine, is considered to be a fine musician contributing its own unique character to a Krug Champagne.
30 June, 2020

Krug Single Ingredient

A cornerstone of Krug's craftsmanship, individuality is the art of understanding that every plot, as one wine, is in itself a single ingredient in Krug Champagnes.
30 June, 2020

World of Craft

Five years, five single ingredients, 53 inspiring Chefs, one big idea.
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Krug Grande Cuvée
Krug Grande Cuvée
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