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Krug X Fish

01 January, 2018

The tale of how renowned chefs ended up at high sea.

For millennia, man and nature have been connected by an unshakeable bond that is perpetuated by the craftsmen of today.
Those who lead a daily quest for excellence know it begins at the source. At the heart of the House of Krug's savoir faire is individuality, the profound understanding that each plot of vines is itself a single ingredient.

ln February, a group of Krug Ambassade Chefs embarked on an unconventional adventure off the coast of Mallorca, exploring the creative possibilities that their own single ingredient - fish - can inspire. Armed only with their creative minds and a handful of tools, they set off with local fishermen to unearth the sea’s greatest treasure. They let their imaginations run wild to create delectable fish dishes that unlock remarkable sensations when paired with a glass of Krug Grande Cuvée or Krug Rosé.

These culinary talents are Krug Lovers to their very soul who seek to craft new experiences to share with others. Their passion, determination and creative rigour recall those of the House of Krug's founder, Joseph Krug, a non-conformist with an uncompromising vision to create the very best Champagne every year, regardless of variations in climate.

With his unique approach founded on individuality as its enduring guide, Krug celebrates the sea’s most sundry single ingredient, fish, and the many pleasures it can reveal when paired with Krug Champagne.


27 August, 2019

Krug x Pepper Seoul 2019

Honouring the philosophy of individuality, in 2019 Krug pays tribute to the unassuming pepper and the many pleasures it can reveal when paired with Krug Champagne.
12 April, 2019

Krug x Pepper

When the stems of a humble shrub become those of an everlasting bond between likeminded Krug Lovers
12 April, 2019

The Land Speaks

Cellar Master Éric Lebel looks back on 21 years at the House of Krug and its singular founding philosophy.
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Krug Grande Cuvée — Grand Soleil