The value of Individuality, from land to sea | Krug
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KRUG iD
DISCOVER THE STORY BEHIND YOUR BOTTLES
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The value of Individuality, from land to sea

#Events

04/05/2018

Krug Chef de Caves Éric Lebel reflects on how a singular founding philosophy can open a multitude of creative possibilities.
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About a decade after I stepped into the role of Krug Cellar Master in 1998, I was presented with a treasure from the past. It was the personal notebook of Joseph Krug, the House’s visionary founder, revealing his unique approach to creating a Champagne the likes of which had never been tasted before.

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Upholding Joseph Krug’s philosophy is an honour that I am able to enjoy thanks to the House’s relationship with its winegrowers. From the very first moment I step into the vines, I strive to understand the character of each plot that they already know so well. With this knowledge in mind, every year, I draw upon around 250 wines of the year and 150 reserve wines from 14 different years, as well as 4000 tasting notes from the Tasting Committee to create the fullest expression of Champagne. Each Édition is created anew and its unique story is revealed via the Krug iD on the back label of every bottle.

Krug X Fish

INDIVIDUALITY AS A SINGLE INGREDIENT
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This year, they set out on an adventure at sea in search of fish. Just as no two plots are the same, so no two fish are the same. As you will discover when you dive deeper into the Krug x Fish experience, each chef harnesses those fish in truly inspiring and diverse ways.

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