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Krug World Festival in Reims:  a very special celebration of  Krug x food x music Krug World Festival in Reims:  a very special celebration of  Krug x food x music

Krug World Festival in Reims

#Events

17/07/2017

As the young grapes were ripening in the June sunshine, Krug Lovers from all over the world were welcomed at the recently renovated Krug Family House to celebrate the creation of a new Édition of Krug Grande Cuvée, the House’s most original Champagne, and set off on a lyrical journey into the universe of Krug.
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THIS YEAR’S KRUG WORLD FESTIVAL WAS PARTICULARLY SPECIAL FOR ME AS IT REPRESENTED SOMETHING OF A HOMECOMING FOR THE HOUSE OF KRUG. IT IS WONDERFUL TO SEE THE HOME OF MANY GENERATIONS OF THE KRUG FAMILY, INCLUDING MYSELF, NOW ENTER A SECOND LIFE: A PLACE TO WELCOME THE HOUSE’S EXTENDED FAMILY OF KRUG LOVERS AND SHARE THE KRUG SPIRIT.

Olivier Krug

Olivier Krug Olivier Krug

A warm welcoming overture from the House’s Director Olivier Krug and Krug Cellar Master Eric Lebel was the starting point for the voyage. Guests were then invited to dive into the heritage of the House of Krug as Olivier Krug shared personal memories and Krug’s long history and Eric Lebel led a visit to Krug’s cellars, bringing Krug’s savoir faire into sharper relief.

The second movement offered an incredible double bill of orchestral performances in the form of Krug Grande Cuvée 162ème Édition and 163ème Édition. The two Champagnes revealed the fullness of expression and generosity that lives at the heart of every Édition of Krug Grande Cuvée while at the same time being different creations. Both are Prestige Champagnes, meaning that they will continue to gain with the passage of time, developing distinctive new facets of their character.

Following this symphonic introduction to the music of Krug Champagnes, guests were invited to march to the beat of a different drum and discover the power music holds to transform the tasting experience. Supplied with a glass of Krug Rosé 18ème Édition and headphones, they wended their way through a woodland, discovering Krug Rosé through the eyes, ears and soul of the virtuoso jazz pianist and friend of the House Jacky Terrasson.

This musical voyage transitioned into a gastronomic adventure at a gourmet barbecue paired with a preview of Krug Rosé 21ème Édition in Krug’s new Rosé glass. In the leafy cool of the forest clearing, guests experienced how this dedicated ultra-light creation – specially designed and carefully mouth-blown by Riedel in a joint exercise between the House and the glassmaker – enhances the pleasure of tasting of Krug Rosé and the perfect tango it dances with savoury dishes of all kinds. During this wild lunch, guests were invited to pursue their exploration of Krug Rosé by conversing with the new Krug Messenger Bot.

The day’s crescendo continued that afternoon with a dynamic immersion hosted by Jacky Terrasson in person at the La Cartonnerie music studio. Inspired by the virtuoso blending of Krug Grande Cuvée, guests created their own musical compositions with the pianist and a few of his friends and collaborators.

Finally, the Festival’s vibrant grand finale, a musical feast in four movements, featuring stellar live performances by Lianne La Havas, Sly Johnson, and Jacky Terrasson. Every act was accompanied by a different Krug Champagne – each paired with a dish specially created by the Krug Family House’s master chef, three-Michelin star maestro Arnaud Lallement. The range of sounds and styles were refracted through the flavours, aromas and textures on the plate and in the glass for an unforgettable experience of exceptional joy and creativity. An emotion-filled end to the first movement in a concerto of Krug Festivals taking place around the world this year in France, the United Kingdom and Japan.