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KRUG iD
DISCOVER THE STORY BEHIND YOUR BOTTLES
Krug Festival UK Dinning room Krug Festival UK Dinning room

Krug Festival
Into The Wild

#Events

29/07/2017

4 min

For this year’s Krug Festival in the UK, the House invited Krug Lovers to journey deep into the heart of Krug, food and music.
Back to Stories
Francis Mallman at Krug Festival Into the Wild Francis Mallman at Krug Festival Into the Wild

The inspiration for this adventure into Krug’s universe was sparked by an encounter earlier this year with renowned chef Francis Mallman at his lakeside cabin in the wilds of Patagonia. In July, the Argentinian fire master returned the visit, bringing a touch of his Patagonian wilderness to the bucolic grounds of the Grange, an 18th-century country house nestled among the woods and meadows of Hampshire.

Krug Festival Into the wild cooking meat Krug Festival Into the wild cooking meat

Krug Festival Into the wild cooking team Krug Festival Into the wild cooking team

Using sand pits, trenches and dome-shaped frames, Mallmann and his team employed his dramatic open-fire-style cooking to smoke, roast and grill an array of dishes. Each one offered delectable pairing with one of the Krug Champagnes served during the festival: Krug Grande Cuvée, Krug Rosé and Krug 2002.

Krug worked with the music platform Mahogany to create a line-up of free-spirited artists with in various idyllic spots across the estate. Performances by talented young musicians Jacob Banks, Jones and Ady Suleiman each created a captivating match with a different Krug Champagne and Francis Mallmann’s wild cuisine. Guests were able to discover how the joy of savouring specially crafted Champagne while listening to a piece of music allows one to travel down direct pathways to the emotions.

As the evening flowed from the house’s neo-classical colonnade to the contemporary concert hall hidden in the woods, guests were transported to Krug’s own refined wilderness somewhere at the crossroads of Champagne, food and music.